Our data
DentalCensus is built on a continuously refreshed map of US dentistry: public directories, clinic websites, ad libraries and census data, resolved into one profile per practice — 103,674 clinics as of the July 2026 snapshot.
- 103,674
- US dental clinics tracked
- 723
- metro markets covered
- 107K
- regions with saturation scores
- 39.2K
- clinic websites analyzed
What we track
Clinical services
- Implants (50K practices) and all-on-X / full-arch (10.4K)
- Invisalign (19.9K), pediatric, orthodontics, oral surgery, sedation
Technology
- iTero (3.9K) and CEREC (4.4K) mentions on clinic websites
- Online booking widgets and practice website quality scores
Marketing activity
- Google Ads detected on 10.5K clinics, Meta Ads on 2.4K
- Call tracking (2.9K) and in-house membership plans (7.2K)
Market structure
- DSO affiliation: 7.1K locations across 1,084 networks
- Saturation and market-potential scores on 107K regions, incl. census tracts
- Demographics per region: population, median income, share of 65+
How we keep the numbers honest
- Unknown is not "no". Every detected attribute is tri-state; percentages are always computed against an honest denominator, and we state that denominator.
- Website-derived flags mean "the clinic says so on its site", not verified ownership — and we label them that way.
- Every published report includes a methodology block: source, snapshot date, N, and metric definitions.
- Published numbers are dated snapshots. Quarterly updates ship as new versions; we don't silently rewrite history.
Questions about coverage in your territory? Talk to us.